Here’s the second (and my favourite) TV ad from our new “Lyons Puts the Talk into Tea” campaign.
It’s called “All Talk” – you’ll see why

Credits as per previous post

Here’s our new TV ad for AIB to promote their Better Ireland programme, which went on air this week.
AIB is once again giving away over €1.8 million to deserving children’s charities around Ireland. Each of AIB’s 182 branches has €10,000 to give away to 3 shortlisted causes in their area.

To make this commercial, we travelled around Ireland filming some of the winning groups who benefited from funding from the 2009 Better Ireland Programme.

Credits:
Client: Fiona Curtin, AIB
Creative Director: Damian Hanley
Art Director: Austin Richards
Copywriter: Paddy Treacy
Agency Producer: Barbara-Ann Chaney
Agency Executives: Miriam Hendrick, Cynthia Shinners

Director: Richard Chaney
Production Company: The Pool
Executive Producer: Jake Walshe
DOP: Simon Walsh

Music: Peter Slankster – Creamy Sonic Studios
Sound: Mutiny Studios

Don’t forget to visit www.betterireland.ie to ‘Vote for the Children’ in your local area.

Rothco is hiring.

We’re looking for a Consumer Planner.
Curious by nature.
Better still, downright nosey.
Candidates must be willing to talk to strangers,
then be capable of making sense of what they say.

They should be able to stand up and explain it all to colleagues and clients alike, without blushing.
Experience is important, but it will be energy and passion for the role that wins the day.

Apply in confidence to Patrick Ronaldson, Director Strategic Planning – patrickr@rothco.ie

We’re delighted to unveil the first TV ad from the new “Lyons puts the Talk into Tea” campaign, called “Footie Talk.”

Lyons Tea – Footie Talk

It’s Rothco’s first work to launch for Lyons since we started working with this iconic Unilever brand in late 2009. The coming weeks and months will see the campaign continue to roll out, with further TV executions, outdoor and online elements working together to highlight the many topics Irish people talk about over a cup of Lyons tea!

The Rothco team were creatives Rob Murray and Jude Healy; creative director Damian Hanley; client service team Zara Flynn & Richard Carr, and agency producer Margaret Levingstone. The TV ad was directed by Stephen St Leger and produced by Jack Armstrong at H2 Films, with post-production by Windmill Lane and sound by Reelgood.

A huge thanks to our clients Claire Blackadder, Emma Reynolds and Liz Finlay in Unilever.

This month we launched our latest campaign for Aviva, heralding the final stage of the name change process the company have been communicating to customers since January 2009. Including TV, outdoor and radio, the campaign reassures people that whatever’s around the corner in 2010 and beyond, Aviva will be here in Ireland looking out for you.

To coincide with this official launch of the Aviva name, a brand new animation style was developed in conjunction with production company Screenscene to be used across all our 2010 Aviva advertising. Although you’re only seeing them now, months of work went in to creating this new Aviva world.

Here’s the technical part for anyone interested:

The animation was created entirely using 3ds Max 3D software.  The characters were first designed on paper, then realised in 3D. One of the most complex parts of the process was developing the look of the characters’ hair, using 3ds Max’s Hair and Fur plug-in. Each hairdo for a character could take three or four days to style.  The hair, once styled, had to be rendered separately to the characters and composited afterwards. The environments and props for each scene were then designed and built in 3D, and the render look was created using Chaos Groups’ V-ray, which has a really great global illumination render quality. 3ds Max was used to create a series of passes for each shot, a background layer, a fog pass, a depth pass and a dirt pass, then the main character render and the hair renders. These were combined in After Effects with a number of softening and diffuse effects to create the soft, warm feel of the finished animation.

The TV is supported by a heavyweight outdoor campaign that uses different calendar months to talk about the times in life you may need Aviva’s different categories of insurance. Radio ads highlighting some of the benefits available with Aviva’s motor and life assurance products complete the campaign, bringing home the brand promise of ‘looking out for you’ with some real offers for Aviva customers.