An Interesting Facebook campaign from GAP, using a very cleverly integrated Fan page has just been launched to promote their new 1969 Premium Jeans Line.

The Facebook page showcases the new line using a very tasteful Flash integrated product showcase, mixing video and Animation to showcase their new line.

The campaign, created by AKQA, also includes a free iPhone app, which offers users dicounts when they are close to a GAP store.

Checkout a video of the App On AKQA’s Facebook

Ivy Ross, Gap’s EVP of marketing, said, “Our ‘Born to Fit’ digital campaign enables customers to get as close as possible to the jeans without actually touching or feeling them – it’s a way for them to experience the jeans digitally from our point of view. Then once they’ve had a chance to try the jeans on, we encourage them to come back to our ‘Born to Fit’ community to share their opinions, style tips or even create their own ‘Born to’ expression.” – Quote Courtesy of New Media Age

Check out GAP’s Facebook page to see the app for yourself.