Watch out from today for our new TV ad for Currys which caused a stir when it was shot in their Santry store earlier this month. This ad is the first of a series which will air over the coming months to promote some serious price reductions in Currys stores here in Ireland.

This spot was produced for Rothco by Fiona Kinsella, and directed by Luke Franklin. Our creative team were Jude Healy, Rob Murray and Peter Heron.

So check out the Currys staff going about their day’s work – without their uniforms. There’s also a short interview with the director, Luke Franklin, here.