Quicksilver launches its new line of skater inspired technology enabled Coolmax™ Jeans with this excellent campaign The Spot.

The site combines some really excellent use of video, with the skaters breaking out of their video enclosure to run amok smashing all the see to turn the landscape into a small skate park.

The site has all the features you would expect from a large brand micro-site, with blog and social network linkage.

The site is backed by some of the biggest names in skateboarding including Alex Olson, son of the legendary 70s skating star Steve Olson, Danny Garcia, Resse Forbes and the ever present skateboarding monolith Tony Hawk.

As with nearly all Quicksilver products each line or product is associated with one of the Skater.

The new features of the products are showcased excellently with online shopping linkage, here’s hoping they are stocking this line in the Stephen’s Green Quicksilver

Check out The Spot today!