Yesterday evening at 17:59 saw the launch of the Guinness 250, with drinks promotions, live music and a global celebration of the 250th anniversary of the black stuff.

Dublin was a buzz with pubs hosting ‘Arthur’s Day’ parties and a global link up for an around the world toast.

Music events were held in Dublin, New York, Nigeria, Cameroon and Malaysia.

The Manchester Irish Festival has teamed with Guinness to launch their 5 day Trad festival, in conjunction with the 250 celebrations.

Lawrence Hennigan the marketing executive of the Manchester Irish Festival website said “The festival will feature Art, Culture, Comedy, Community, Dance, Music, Sport and Theatre events, making it one of Europe’s biggest Irish Festivals.

We have tried to include something for everyone to enjoy in the community and a warm Irish welcome awaits all our visitors.”

All in all a fantastic campaign from a truly iconic Irish Brand.

Check out all the details on the Guinness 250 Site.