An excellent piece of digital work integrated into the latest Weetabix TV campaign.
Nigel is the chief minimiser in the Weetabix Minis Min Factory.
He suffers a minimising accident as he is creating the Weetabix minis.
The ad ends with a call to action to Find Nigel.
The site integrates some really nice video and game play to make a really enjoyable and engaging online world.
The game play within the site is short and sweet with some really fun little mini games, excuse the pun.
The games take you through the factory in as you blast chocolate squares into the minis and back massage your way to Finding Nigel.
In the end you Find Nigel hidden in the Canteen and return him to his normal size.
The game play element is continued as you submit your initials and time to the leaderboard.
Unfortunately my score got a rousing “Your time puts you in position 23628 – sadly not enough for the Minis Hall of Fame. Why not try and better it?”
That said the 23K people who have submitted scores and spent approximately 3-5 minutes on the site, is a reflection of the early success of the campaign.
“After all if it’s not small and chocolaty its not a Weetabix Chocolate Mini”