A new campaign to promote efficiency and some of the newer Blue Motion innovations from VW.

The website focuses on lowering fuel consumption, cutting C02 emissions and saving money, under 4 headings; TSI, TDI, DSG and Blue Motion.

In a nut shell the cars are Efficient from gearbox to Engine. VW are endeavouring to make efficiency work for both the environment and your pocket, while keeping driving fun.

The site takes the form of a roller-coaster ride, this slick visual device transports the user around the VW space to learn more about the new technologies.

The site is full Flash hybrid video/3D render  with some excellent buffer/loading screens so that the sense of motion never stops.

The clean white visuals are soft and unintrusive allowing the user to glide for feature to feature within this changing landscape.

As you move along the tracks simple clear messages appear acting as a call to action to see more info on the respective feature.

The full flash site is also backed by a very nice html site to allow narrow band users find out more about the features in a more standard web layout.

I highly recommend this site for anyone with a few minutes to spare, load times can be long but the site is well worth the wait.

Check out the Full Flash VW Efficiency Site or the HTML version.