Yesterday saw the first of Nokia’s new developer days, focused around generating content for the ovi store.

The event was held in the Radisson Blu Hotel in Dublin yesterday evening, the event was specifically targeting Irish developers and localised Irish content for the Nokia app store ovi launched in early 2009. A focused digital campaign has been driving traffic and sign-ups to the store and Nokia boast that the ovi is just shy of 1 million downloads a day.

The event featured speakers from Nokia Ireland including Shane O’Brien and Sian Gray. Nokia Finland speakers were Benjamin Roszczewski and Sammi.

The Nokia offering is excellent for developers wishing to widen their reach and generate a secondary or primary income from apps sold on the Nokia store.

Apps sold on ovi can be purchased via Premium SMS rather than the credit card payment model of the Apple App store. Allowing SMS and non credit card payments opens up an entirely separate market of otherwise untapped app purchasers. For a developer this opens a huge market of clients to sell and tailor apps to.

In comparison to the iPhone development platform and cycle, ovi has an offering for developers with skill sets ranging from traditional Java for mobile, Symbian, and other more html centric developers using web kit, java script and css.

Form my own point of view I felt there would be huge scope for any level developer to wet their feet in app development, either for their own personal skill set development or as a revenue stream.

For more details on development info head on over to forum.nokia.com.

For any of you not yet on ovi, head on over to ovi.com, where you can back your contacts online and get some really great apps for your phone, regardless of how new or shiny it is.