An excellent Campaign dubbed ‘The Next Big Audi‘.

As a digital execution this site is massive, with more features than you can shake a stick at.

Many @FWA winning sites for cars brands of late seem to pioneer one aspect within the site and leave others lacking.

The A1 site feels like a mix of 4 award winning sites merged into one and at no stage is the advertising overt or distracting from the plot, the result is user immersion, and once I had blogged I found myself back on the site looking for the hidden videos and trying to crack login passwords on micro site.

The ‘film’ a 5-part journey starring Justin Timberlake & Dania Ramirez.

You begin as John (Justin Timberlake), a self professed ’suit’, addled with corporate brown nosing and the general hum drum of the rat race.

John is mysteriously thrown into a world of fast cars, borrowed film plots and dodgy moustaches, oh and of course a very slick looking red Audi A1.

The movie section of the site is excellent!

The  5-part video journey takes you from coffee show to an underground pit fight, all the way back to the Audi boffins. I won’t ruin the story but suffice it to say it is an entertaining few minutes as you move through each chapter.

As each chapter ends the scene freezes frame allowing the user to navigate within that scene to discover hidden items, including twitter feeds and micro sites for the characters.

This is a nice little spin and adds an extra layer of social media integrated within the story line, allowing for a continuation of the story or a method to re-communicate with users as the campaign continues.

Accompanying the film is a range of really cool car customisation and driving simulations, each website worthy in their own right.

The customisation offers a very nice clean rendered model of an A1 with excellent customisation, directly linked to

The attention to detail in the renders and  the overall site design is stunning, the sites audio is courtesy or Torpedo and suits the theme and tempo of the film.

The interactive test drive is a staple of any luxury car brochure site, but the as with the rest of the A1 site, this really raises the bar both from concept and execution standpoints.

Featuring fully rendered 3D environments, with some really nice features for viewing the interior of the car.

The style adviser helps you choose from internal and external customisations to the A1. Housed in a simple 3 option interface of Your Cityscape, Your Look & Your Activity, the user can explore the range in great detail from seat fabric to spoiler, body kit and paint finish options.

The site is also loaded with social media integration, including mailing lists and myriad other sharing options.

This site is well worth a look and is a fine example of the new emerging standard of high end digital creative, crossing over with film.

http://microsites.audi.com/a1onlinespecial/html/popup.html