We’ve produced a campaign including this TV ad to promote this offer throughout the tournament.
You can also follow Currys on Twitter @currysireland

AIB is once again giving away over €1.8 million to deserving children’s charities around Ireland. Each of AIB’s 182 branches has €10,000 to give away to 3 short-listed causes in their area.

To make this commercial, we travelled around Ireland filming some of the winning groups who benefited from funding from the 2009 Better Ireland Programme.

Credits:
Client: Fiona Curtin, AIB
Creative Director: Damian Hanley
Art Director: Austin Richards
Copywriter: Paddy Treacy
Agency Producer: Barbara-Ann Chaney
Agency Executives: Miriam Hendrick, Cynthia Shinners

Director: Richard Chaney
Production Company: The Pool
Executive Producer: Jake Walshe
DOP: Simon Walsh

Music: Peter Slankster – Creamy Sonic Studios
Sound: Mutiny Studios

Don’t forget to visit www.betterireland.ie to ‘Vote for the Children’ in your local area.

It’s Rothco’s first work to launch for Lyons since we started working with this iconic Unilever brand in late 2009. The coming weeks and months will see the campaign continue to roll out, with further TV executions, outdoor and online elements working together to highlight the many topics Irish people talk about over a cup of Lyons tea!

The Rothco team were creatives Rob Murray and Jude Healy; creative director Damian Hanley; client service team Zara Flynn & Richard Carr, and agency producer Margaret Levingstone. The TV ad was directed by Stephen St Leger and produced by Jack Armstrong at H2 Films, with post-production by Windmill Lane and sound by Reelgood.

A huge thanks to our clients Claire Blackadder, Emma Reynolds and Liz Finlay in Unilever.

Yesterday evening at 17:59 saw the launch of the Guinness 250, with drinks promotions, live music and a global celebration of the 250th anniversary of the black stuff.

Dublin was a buzz with pubs hosting ‘Arthur’s Day’ parties and a global link up for an around the world toast.

Music events were held in Dublin, New York, Nigeria, Cameroon and Malaysia.

The Manchester Irish Festival has teamed with Guinness to launch their 5 day Trad festival, in conjunction with the 250 celebrations.

Lawrence Hennigan the marketing executive of the Manchester Irish Festival website said “The festival will feature Art, Culture, Comedy, Community, Dance, Music, Sport and Theatre events, making it one of Europe’s biggest Irish Festivals.

We have tried to include something for everyone to enjoy in the community and a warm Irish welcome awaits all our visitors.”

All in all a fantastic campaign from a truly iconic Irish Brand.

Check out all the details on the Guinness 250 Site.

This new generation of printer with web connection capabilities.

The site is excellent with a look and feel that fits perfectly with the product design.

The overall mechanic of the navigation is taken from the products own design and usability features, with sliding as a main feature.

The design of the user interface is quite nice with intuitive buttons and simple layout.

The site is well worth checking out and the Photo Smart demo is an excellent example of product display that allows the customer to test the product online.

www.hp.com/touchprinting

This month sees a US take on a similar style of site, welcome to Asylum 626.

The site sets the scene very well with very little dialogue and lots of ambient sound and creepy visuals as you are dragged through the Asylum.

Very few sites could actually be described as scary, the Asylum is reminiscent of old hammer horror films with a touch of Capcom’s Resident Evil game.

The site has some very interesting Facebook integration, pulling profile pictures of friends into the site and posting links to your profile asking friends to help.

Once your friend has agreed to help they can shout or type to free you, in my case I was left to rot.

All in all an excellent website, you can check out www.asylum626.com or watch the trailer.

The site is open from 6pm to 6am, a simple time change on your clock will let you in.

The site combines some really excellent use of video, with the skaters breaking out of their video enclosure to run amok smashing all the see to turn the landscape into a small skate park.

The site has all the features you would expect from a large brand micro-site, with blog and social network linkage.

The site is backed by some of the biggest names in skateboarding including Alex Olson, son of the legendary 70s skating star Steve Olson, Danny Garcia, Resse Forbes and the ever present skateboarding monolith Tony Hawk.

As with nearly all Quicksilver products each line or product is associated with one of the Skater.

The new features of the products are showcased excellently with online shopping linkage, here’s hoping they are stocking this line in the Stephen’s Green Quicksilver

Check out The Spot today!

The Facebook page showcases the new line using a very tasteful Flash integrated product showcase, mixing video and Animation to showcase their new line.

The campaign, created by AKQA, also includes a free iPhone app, which offers users dicounts when they are close to a GAP store.

Checkout a video of the App On AKQA’s Facebook

Ivy Ross, Gap’s EVP of marketing, said, “Our ‘Born to Fit’ digital campaign enables customers to get as close as possible to the jeans without actually touching or feeling them – it’s a way for them to experience the jeans digitally from our point of view. Then once they’ve had a chance to try the jeans on, we encourage them to come back to our ‘Born to Fit’ community to share their opinions, style tips or even create their own ‘Born to’ expression.” – Quote Courtesy of New Media Age

Check out GAP’s Facebook page to see the app for yourself.