Asylum 626 another excellent online video campaign from Doritos, we recently blogged about the Doritos ID3 Campaign running in the UK last month.
This month sees a US take on a similar style of site, welcome to Asylum 626.
The site sets the scene very well with very little dialogue and lots of ambient sound and creepy visuals as you are dragged through the Asylum.
Very few sites could actually be described as scary, the Asylum is reminiscent of old hammer horror films with a touch of Capcom’s Resident Evil game.
The site has some very interesting Facebook integration, pulling profile pictures of friends into the site and posting links to your profile asking friends to help.
Once your friend has agreed to help they can shout or type to free you, in my case I was left to rot.
Quicksilver launches its new line of skater inspired technology enabled Coolmax™ Jeans with this excellent campaign The Spot.
The site combines some really excellent use of video, with the skaters breaking out of their video enclosure to run amok smashing all the see to turn the landscape into a small skate park.
The site has all the features you would expect from a large brand micro-site, with blog and social network linkage.
The site is backed by some of the biggest names in skateboarding including Alex Olson, son of the legendary 70s skating star Steve Olson, Danny Garcia, Resse Forbes and the ever present skateboarding monolith Tony Hawk.
As with nearly all Quicksilver products each line or product is associated with one of the Skater.
The new features of the products are showcased excellently with online shopping linkage, here’s hoping they are stocking this line in the Stephen’s Green Quicksilver
An Interesting Facebook campaign from GAP, using a very cleverly integrated Fan page has just been launched to promote their new 1969 Premium Jeans Line.
The Facebook page showcases the new line using a very tasteful Flash integrated product showcase, mixing video and Animation to showcase their new line.
The campaign, created by AKQA, also includes a free iPhone app, which offers users dicounts when they are close to a GAP store.
Ivy Ross, Gap’s EVP of marketing, said, “Our ‘Born to Fit’ digital campaign enables customers to get as close as possible to the jeans without actually touching or feeling them – it’s a way for them to experience the jeans digitally from our point of view. Then once they’ve had a chance to try the jeans on, we encourage them to come back to our ‘Born to Fit’ community to share their opinions, style tips or even create their own ‘Born to’ expression.” – Quote Courtesy of New Media Age
Check out GAP’s Facebook page to see the app for yourself.
With our AIB ‘Surfer’ ad back on air at the moment, we’re getting lots of questions again about how the ad was made – “were those real waves?” “Was it really made in Ireland?” etc.
The answers are:
“Yes”,
“yes”
and
“You may be interested in the ‘Making of’ mini documentary that we put together when the ad was made last September, featuring director Richie Smyth, world-famous surf photographer/cameraman Mickey Smith, and our star surfer John McCarthy.”
