Nigel is the chief minimiser in the Weetabix Minis Min Factory.

He suffers a minimising accident as he is creating the Weetabix minis.

The ad ends with a call to action to Find Nigel.

www.findnigel.com is a colourful quirky look inside the Weetabix Minis Factory as you travel around trying to Find Nigel.

The site integrates some really nice video and game play to make a really enjoyable and engaging online world.

The game play within the site is short and sweet with some really fun little mini games, excuse the pun.

The games take you through the factory in as you blast chocolate squares into the minis and back massage your way to Finding Nigel.

In the end you Find Nigel hidden in the Canteen and return him to his normal size.

The game play element is continued as you submit your initials and time to the leaderboard.

Unfortunately my score got a rousing “Your time puts you in position 23628 – sadly not enough for the Minis Hall of Fame. Why not try and better it?”

That said the 23K people who have submitted scores and spent approximately 3-5 minutes on the site, is a reflection of the early success of the campaign.

“After all if it’s not small and chocolaty its not a Weetabix Chocolate Mini”

Find Nigel was created by UK Digital Agency Skive.

To date iPhone App development has been restricted to Apple’s own development tools, alienating arguably the largest developer group; the Flash community.

In a nut shell this will see both development times and the cost of iPhone Apps falling as the development community expands and the authoring process of Apps becomes less restrictive.

Flash’s animation capabilities and also the recent introduction of technologies such as Augmented Reality are sure to be featured in up and coming iPhone Apps.

A limited number of Flash authored Apps, created from a private beta of CS5,  have been created and are live on the App store.

Check out Adobe’s introduction of the new CS5 capabilities on their YouTube Channel.

For any Flash developers out there who want to access to CS5  Sign-up is now available although it is unlikely that CS5 will be out for beta release until 2010.

Find out more about the new Adobe Flash Professional CS5 or Adobe Labs: Applications for iPhone on the Adobe site.

The application is borne of a new Flash Framework; Hype created by Davis and Branden Hall another prolific Flash developer.

Check out the app in motion or get a copy for yourself at sidewaysmobile.com