An excellent piece of digital work integrated into the latest Weetabix TV campaign.

Nigel is the chief minimiser in the Weetabix Minis Min Factory.

He suffers a minimising accident as he is creating the Weetabix minis.

The ad ends with a call to action to Find Nigel.

www.findnigel.com is a colourful quirky look inside the Weetabix Minis Factory as you travel around trying to Find Nigel.

The site integrates some really nice video and game play to make a really enjoyable and engaging online world.

The game play within the site is short and sweet with some really fun little mini games, excuse the pun.

The games take you through the factory in as you blast chocolate squares into the minis and back massage your way to Finding Nigel.

In the end you Find Nigel hidden in the Canteen and return him to his normal size.

The game play element is continued as you submit your initials and time to the leaderboard.

Unfortunately my score got a rousing “Your time puts you in position 23628 – sadly not enough for the Minis Hall of Fame. Why not try and better it?”

That said the 23K people who have submitted scores and spent approximately 3-5 minutes on the site, is a reflection of the early success of the campaign.

“After all if it’s not small and chocolaty its not a Weetabix Chocolate Mini”

Find Nigel was created by UK Digital Agency Skive.

A new campaign to promote efficiency and some of the newer Blue Motion innovations from VW.

The website focuses on lowering fuel consumption, cutting C02 emissions and saving money, under 4 headings; TSI, TDI, DSG and Blue Motion.

In a nut shell the cars are Efficient from gearbox to Engine. VW are endeavouring to make efficiency work for both the environment and your pocket, while keeping driving fun.

The site takes the form of a roller-coaster ride, this slick visual device transports the user around the VW space to learn more about the new technologies.

The site is full Flash hybrid video/3D render  with some excellent buffer/loading screens so that the sense of motion never stops.

The clean white visuals are soft and unintrusive allowing the user to glide for feature to feature within this changing landscape.

As you move along the tracks simple clear messages appear acting as a call to action to see more info on the respective feature.

The full flash site is also backed by a very nice html site to allow narrow band users find out more about the features in a more standard web layout.

I highly recommend this site for anyone with a few minutes to spare, load times can be long but the site is well worth the wait.

Check out the Full Flash VW Efficiency Site or the HTML version.

This weeks Rothco Pick of the week is Working Element’s portfolio site, created by Hello Monday.

The site is stunningly simple, with each section showcasing excellent use of background video.

Working Element describe themselves as a ‘Creative Collective’, with their portfolio work showcasing some stunning photography work.

The portfolio mechanic is also very clever using transparencies within the video and photo wall.

I highly recommend visiting this site and checking out Working Element.

Waterlife is the story of Canada’s great lakes, pollution is affecting aquatic life and humans, causing birth defects and cancer in both populations.

The site was created by Jam3media in association with the Canadian Film board.

The site is visually breath taking, melding video and sound to create an underwater feel, with ambient music by Sigur Ros, Brian Eno and Philip Glass.

The site showcases images in a stunning shifting visual wall, morphing to create shapes and signs.

Each shape is focused on a specific area affected by the pollution.

The narrative is compelling and engaging with each areas plight highlighted using audio, video and text with linkage to the external sites and other relevant resources.

I found myself engrossed in this site and really enjoyed the journey, check out Waterlife and see for yourself.

Instant Campaign is a this weeks FWA Pick of the Week, this quirky full video flash site by Gringo a fantastic Agency based in Sau Paolo, Brazil.

Instant Campaign is Gringo’s 20th FWA SOTD award and this site shows the companies quirky attitude and raw humour.

The site is hosted By Father Pop Up, within his tent you can discover the ‘perfect’ digital marketing campaign for you.

The Online Media Guru asks you to enter you digital marketing budget, to see what fabulous widgets await you.

After entering you budget Father Pop Up will contact the deities and shower you with digital treasures.

This tongue in cheek attitude to older random digital practices and a no nonsense approach is parodied here by this untrustworthy digital shyster.

Try entering 1 million plus and Father Pop Up will praise you and offer you a plethora of digital options, each comes with its own phoney digital strategy.

After choosing your campaign you can download your own spoof marketing campaign.

By far one of the funniest sites I have seen this year and with 20 FWA awards and Clients like Coke and Absolute, this digital agency are really pushing the bar when it comes to real viral online content.

Check  out Instant Campaign today and see what the Guru can do for you and don’t forget to get your Media Plan today.