Waterlife is the story of Canada’s great lakes, pollution is affecting aquatic life and humans, causing birth defects and cancer in both populations.

The site was created by Jam3media in association with the Canadian Film board.

The site is visually breath taking, melding video and sound to create an underwater feel, with ambient music by Sigur Ros, Brian Eno and Philip Glass.

The site showcases images in a stunning shifting visual wall, morphing to create shapes and signs.

Each shape is focused on a specific area affected by the pollution.

The narrative is compelling and engaging with each areas plight highlighted using audio, video and text with linkage to the external sites and other relevant resources.

I found myself engrossed in this site and really enjoyed the journey, check out Waterlife and see for yourself.

Instant Campaign is a this weeks FWA Pick of the Week, this quirky full video flash site by Gringo a fantastic Agency based in Sau Paolo, Brazil.

Instant Campaign is Gringo’s 20th FWA SOTD award and this site shows the companies quirky attitude and raw humour.

The site is hosted By Father Pop Up, within his tent you can discover the ‘perfect’ digital marketing campaign for you.

The Online Media Guru asks you to enter you digital marketing budget, to see what fabulous widgets await you.

After entering you budget Father Pop Up will contact the deities and shower you with digital treasures.

This tongue in cheek attitude to older random digital practices and a no nonsense approach is parodied here by this untrustworthy digital shyster.

Try entering 1 million plus and Father Pop Up will praise you and offer you a plethora of digital options, each comes with its own phoney digital strategy.

After choosing your campaign you can download your own spoof marketing campaign.

By far one of the funniest sites I have seen this year and with 20 FWA awards and Clients like Coke and Absolute, this digital agency are really pushing the bar when it comes to real viral online content.

Check  out Instant Campaign today and see what the Guru can do for you and don’t forget to get your Media Plan today.

We recently blogged the new Doritos ID3 Campaign, episode 2 of the online man hunt has just been launched, you can check it out on the Doritos UK site.

Also a congratulations to Initials Marketing for yesterdays SOTD award from the FWA.

Our pick of the week this week is a stunning site created to help the Swedish Armed Forces raise awareness and boost recruitment.

The site is highly engrossing, excellent ambient sounds and grainy video create a dark and interesting visual.

The site itself is a mixture of ‘clickable’ video and some interesting video games, designed to test morality, memory, mental awareness and reaction skills.

The site pans through a dark warehouse with a series of 10 tests for you the would be recruit.

Once the 10 tests have been completed you will be given a synopsis of your performance and a detailed explanation of your strengths and weakness.

Check out this excellent site today and see if you have what it takes, we unfortunately did not.

www.rekryt.mil.se/recruitment2009/

Louis Vuitton marks the 40th Anniversary of the famed Apollo 11 launch and successful landing on the moon with this excellent Video Site.

www.louisvuittonjourneys.com