Here’s our new TV ad for AIB to promote their Better Ireland programme, which went on air this week.
AIB is once again giving away over €1.8 million to deserving children’s charities around Ireland. Each of AIB’s 182 branches has €10,000 to give away to 3 shortlisted causes in their area.

To make this commercial, we travelled around Ireland filming some of the winning groups who benefited from funding from the 2009 Better Ireland Programme.

Credits:
Client: Fiona Curtin, AIB
Creative Director: Damian Hanley
Art Director: Austin Richards
Copywriter: Paddy Treacy
Agency Producer: Barbara-Ann Chaney
Agency Executives: Miriam Hendrick, Cynthia Shinners

Director: Richard Chaney
Production Company: The Pool
Executive Producer: Jake Walshe
DOP: Simon Walsh

Music: Peter Slankster – Creamy Sonic Studios
Sound: Mutiny Studios

Don’t forget to visit www.betterireland.ie to ‘Vote for the Children’ in your local area.

We’re delighted to unveil the first TV ad from the new “Lyons puts the Talk into Tea” campaign, called “Footie Talk.”

Lyons Tea – Footie Talk

It’s Rothco’s first work to launch for Lyons since we started working with this iconic Unilever brand in late 2009. The coming weeks and months will see the campaign continue to roll out, with further TV executions, outdoor and online elements working together to highlight the many topics Irish people talk about over a cup of Lyons tea!

The Rothco team were creatives Rob Murray and Jude Healy; creative director Damian Hanley; client service team Zara Flynn & Richard Carr, and agency producer Margaret Levingstone. The TV ad was directed by Stephen St Leger and produced by Jack Armstrong at H2 Films, with post-production by Windmill Lane and sound by Reelgood.

A huge thanks to our clients Claire Blackadder, Emma Reynolds and Liz Finlay in Unilever.

We have just launched our new version of the site, tailored for all you iPhone users.

The new micro version of the site can be seen if you browse to www.rothco.ie on your iPhone or iPod Touch.

Check out our new Currys Money Maker campaign, featuring Currys newest invention, the Money Maker!

Director: Luke Franklin
Production Company: Jumper (Fiona Kinsella)
Agency Producer: Babs Chaney
Creative Team: Jude Healy & Rob Murray

Going live this week on outdoor and on-line is a new campaign created by Rothco for the Crisis Pregnancy Agency, who we have been working with since 2006.

This new campaign for the Agency’s ‘Positive Options’ brand aims to raise awareness of the very serious issue of certain ‘disingenuous’ crisis pregnancy counselling information services operating in Ireland.

By highlighting this issue, the Agency aims to raise awareness of the manipulative tactics used by such agencies and promote the availability of free, non-judgemental State-funded crisis pregnancy services.

The 6-sheet copy reads:

This woman has been lied to. She has been made to feel isolated. The information she requested has been kept from her. She has been shown inappropriate images. She has been pressured into doing something she doesn’t want to.

Some call this counselling.

We call it bullying.

These services can be easily avoided. If you’re pregnant and looking for free, non-judgemental support with no strings attached, look for the Positive Options sign, visit your GP or another reputable service.

More information and advice on this issue is available on the new Positive Options Website.