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	<title>Blog - Rothco - Ideas That Grow Business - Fully Integrated Advertising Agency, Dublin &#187; Rothco Work</title>
	<atom:link href="http://www.rothco.ie/blog/category/our-work/feed/" rel="self" type="application/rss+xml" />
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	<description>Rothco - Ideas That Grow Business</description>
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		<title>Game on for a Rothco Internship.</title>
		<link>http://www.rothco.ie/blog/2011/07/game-on-for-a-rothco-internship/</link>
		<comments>http://www.rothco.ie/blog/2011/07/game-on-for-a-rothco-internship/#comments</comments>
		<pubDate>Thu, 21 Jul 2011 14:18:59 +0000</pubDate>
		<dc:creator>Declan</dc:creator>
				<category><![CDATA[Interns]]></category>
		<category><![CDATA[Rothco News]]></category>
		<category><![CDATA[Rothco Work]]></category>
		<category><![CDATA[Jobs]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.rothco.ie/blog/?p=1499</guid>
		<description><![CDATA[Rothco are looking for the greatest and most creative minds to fill our internships. Applications are now open until August 15th.

Tweet]]></description>
			<content:encoded><![CDATA[<p>Rothco are looking for the greatest and most creative minds to fill our internships. Applications are now open until August 15th.</p>
<p><img src="http://www.rothco.ie/blog/wp-content/uploads/2011/07/Game-on-for-interns.jpg" alt="Game-on-for-interns" title="Game-on-for-interns" width="680" height="1417" class="alignnone size-full wp-image-1498" /></p>
<div style="float: right; margin-right: -15px; "><a href="http://twitter.com/share" class="twitter-share-button" data-text="Game on for a Rothco Internship." data-via="Twitter" data-url="http://www.rothco.ie/blog/2011/07/game-on-for-a-rothco-internship/" data-count="horizontal" data-via="Twitter" data-related=":">Tweet</a></div><iframe src="http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fwww.rothco.ie%2Fblog%2F2011%2F07%2Fgame-on-for-a-rothco-internship%2F&amp;layout=button_count&amp;&amp;width=90&amp;action=like&amp;font=arial&amp;colorscheme=light" scrolling="no" frameborder="0" allowTransparency="true" style="border:none; overflow:hidden; width:90px;height:30px;height:25px; overflow:hidden;background-color: none;float:right;margin-left:250px;"></iframe>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Heineken &amp; Rothco</title>
		<link>http://www.rothco.ie/blog/2011/03/heineken-rothco/</link>
		<comments>http://www.rothco.ie/blog/2011/03/heineken-rothco/#comments</comments>
		<pubDate>Wed, 16 Mar 2011 15:09:10 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Rothco News]]></category>
		<category><![CDATA[Rothco Work]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brief Encounter]]></category>
		<category><![CDATA[Heineken]]></category>
		<category><![CDATA[Heineken Experience]]></category>
		<category><![CDATA[Heineken Ireland]]></category>
		<category><![CDATA[Heineken Irish Ad]]></category>
		<category><![CDATA[Heineken Story]]></category>
		<category><![CDATA[Premium Beer]]></category>
		<category><![CDATA[Rothco]]></category>
		<category><![CDATA[Rothco Advertising Ireland]]></category>
		<category><![CDATA[Rothco Dublin]]></category>

		<guid isPermaLink="false">http://www.rothco.ie/blog/?p=1310</guid>
		<description><![CDATA[

This week saw the launch of Heineken&#8217;s new campaign.
And since it&#8217;s St Patrick&#8217;s day this week &#8211; it&#8217;s quite apt that the  campaign was created by Heineken Ireland&#8217;s Dublin based agency &#8211; Rothco.
The ad is called &#8216;Brief Encounter&#8217;.
It&#8217;s the first of three. Hope you like it. Happy Paddy&#8217;s day from Ireland everyone.
Tweet]]></description>
			<content:encoded><![CDATA[<p><iframe title="YouTube video player" width="600" height="350" src="http://www.youtube.com/embed/P_pkeB7PbbQ" frameborder="0" allowfullscreen></iframe></p>
<p style="font-size:13px; margin-top:3px; line-height:17px">
<p style="font-size:13px; margin-top:3px; line-height:17px">This week saw the launch of Heineken&#8217;s new campaign.</p>
<p style="font-size:13px; margin-top:3px; line-height:17px">And since it&#8217;s St Patrick&#8217;s day this week &#8211; it&#8217;s quite apt that the  campaign was created by Heineken Ireland&#8217;s Dublin based agency &#8211; Rothco.</p>
<p style="font-size:13px; margin-top:3px; line-height:17px">The ad is called &#8216;Brief Encounter&#8217;.<a href="http://www.youtube.com/watch?v=P_pkeB7PbbQ" target="_blank"><strong></strong></a></p>
<p style="font-size:13px; margin-top:3px; line-height:17px">It&#8217;s the first of three. Hope you like it. Happy Paddy&#8217;s day from Ireland everyone.</p>
<div style="float: right; margin-right: -15px; "><a href="http://twitter.com/share" class="twitter-share-button" data-text="Heineken &#038; Rothco" data-via="Twitter" data-url="http://www.rothco.ie/blog/2011/03/heineken-rothco/" data-count="horizontal" data-via="Twitter" data-related=":">Tweet</a></div><iframe src="http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fwww.rothco.ie%2Fblog%2F2011%2F03%2Fheineken-rothco%2F&amp;layout=button_count&amp;&amp;width=90&amp;action=like&amp;font=arial&amp;colorscheme=light" scrolling="no" frameborder="0" allowTransparency="true" style="border:none; overflow:hidden; width:90px;height:30px;height:25px; overflow:hidden;background-color: none;float:right;margin-left:250px;"></iframe>]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>O2 Bring Back The Roar: Brian O&#8217;Driscoll &amp; Paul O&#8217;Connell play the XBox 360 with Kinect</title>
		<link>http://www.rothco.ie/blog/2011/02/o2-bring-back-the-roar-brian-odriscoll-paul-oconnell-play-the-xbox-360-with-kinect/</link>
		<comments>http://www.rothco.ie/blog/2011/02/o2-bring-back-the-roar-brian-odriscoll-paul-oconnell-play-the-xbox-360-with-kinect/#comments</comments>
		<pubDate>Fri, 11 Feb 2011 12:57:02 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Rothco Work]]></category>
		<category><![CDATA[Brian O'Driscoll]]></category>
		<category><![CDATA[Bring Back The Roar]]></category>
		<category><![CDATA[O2]]></category>
		<category><![CDATA[Paul O'Connell]]></category>
		<category><![CDATA[XBox 360 Kinect]]></category>

		<guid isPermaLink="false">http://www.rothco.ie/blog/?p=1262</guid>
		<description><![CDATA[
Who Will Be Victorious?
To see this video in full, download the  O2 Rugby app at iTunes or at the O2 app store.
http://www.bethedifference.ie
Tweet]]></description>
			<content:encoded><![CDATA[<p><iframe title="YouTube video player" width="580" height="360" src="http://www.youtube.com/embed/-nOmbDGQOf4" frameborder="0" allowfullscreen></iframe></p>
<p>Who Will Be Victorious?</p>
<p>To see this video in full, download the  O2 Rugby app at iTunes or at the O2 app store.</p>
<p><a title="http://www.bethedifference.ie" dir="ltr" rel="nofollow" href="http://www.bethedifference.ie/" target="_blank">http://www.bethedifference.ie</a></p>
<div style="float: right; margin-right: -15px; "><a href="http://twitter.com/share" class="twitter-share-button" data-text="O2 Bring Back The Roar: Brian O&#8217;Driscoll &#038; Paul O&#8217;Connell play the XBox 360 with Kinect" data-via="Twitter" data-url="http://www.rothco.ie/blog/2011/02/o2-bring-back-the-roar-brian-odriscoll-paul-oconnell-play-the-xbox-360-with-kinect/" data-count="horizontal" data-via="Twitter" data-related=":">Tweet</a></div><iframe src="http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fwww.rothco.ie%2Fblog%2F2011%2F02%2Fo2-bring-back-the-roar-brian-odriscoll-paul-oconnell-play-the-xbox-360-with-kinect%2F&amp;layout=button_count&amp;&amp;width=90&amp;action=like&amp;font=arial&amp;colorscheme=light" scrolling="no" frameborder="0" allowTransparency="true" style="border:none; overflow:hidden; width:90px;height:30px;height:25px; overflow:hidden;background-color: none;float:right;margin-left:250px;"></iframe>]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<title>Our shiny new website</title>
		<link>http://www.rothco.ie/blog/2011/01/our-shiny-new-website/</link>
		<comments>http://www.rothco.ie/blog/2011/01/our-shiny-new-website/#comments</comments>
		<pubDate>Thu, 13 Jan 2011 19:10:57 +0000</pubDate>
		<dc:creator>digital</dc:creator>
				<category><![CDATA[Rothco News]]></category>
		<category><![CDATA[Rothco Work]]></category>

		<guid isPermaLink="false">http://www.rothco.ie/blog/?p=1238</guid>
		<description><![CDATA[
No, your eyes aren&#8217;t fooling you! We&#8217;ve just given our website a well deserved lick of paint! It features an extensive portfolio, a whole bunch of less known facts about the agency, artwork done by the team, links to tons of photos and videos, and &#8211; as you&#8217;ve probably guessed by now&#8230;a brand spanking new [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-1244" title="Our new website" src="http://www.rothco.ie/blog/wp-content/uploads/2011/01/newsite_031.jpg" alt="Our new website" width="580" height="269" /><br />
No, your eyes aren&#8217;t fooling you! We&#8217;ve just given our website a well deserved lick of paint! It features an extensive <a href="http://www.rothco.ie/work.html">portfolio</a>, a whole bunch of less known facts about the <a href="http://www.rothco.ie/aboutUs.html">agency</a>, artwork done by the team, links to tons of photos and videos, and &#8211; as you&#8217;ve probably guessed by now&#8230;a brand spanking new blog!</p>
<p>We really hope you enjoy exploring it as much as we did redesigning it!</p>
<div style="float: right; margin-right: -15px; "><a href="http://twitter.com/share" class="twitter-share-button" data-text="Our shiny new website" data-via="Twitter" data-url="http://www.rothco.ie/blog/2011/01/our-shiny-new-website/" data-count="horizontal" data-via="Twitter" data-related=":">Tweet</a></div><iframe src="http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fwww.rothco.ie%2Fblog%2F2011%2F01%2Four-shiny-new-website%2F&amp;layout=button_count&amp;&amp;width=90&amp;action=like&amp;font=arial&amp;colorscheme=light" scrolling="no" frameborder="0" allowTransparency="true" style="border:none; overflow:hidden; width:90px;height:30px;height:25px; overflow:hidden;background-color: none;float:right;margin-left:250px;"></iframe>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Rothmo.com &#124; Rothco&#8217;s Movember Site Live!</title>
		<link>http://www.rothco.ie/blog/2010/11/rothmo-com-rothcos-movember-site-live/</link>
		<comments>http://www.rothco.ie/blog/2010/11/rothmo-com-rothcos-movember-site-live/#comments</comments>
		<pubDate>Mon, 08 Nov 2010 19:30:43 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Rothco News]]></category>
		<category><![CDATA[Rothco Work]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Cancer Research]]></category>
		<category><![CDATA[Movember]]></category>
		<category><![CDATA[Rothco]]></category>
		<category><![CDATA[Rothmo.com]]></category>

		<guid isPermaLink="false">http://www.rothco.ie/blog/?p=1138</guid>
		<description><![CDATA[15 mighty men of Rothco have promised to grow their miraculous mustachios for Movember to raise money &#38; awareness for men’s health &#8211; specifically prostate cancer research.
Visit http://www.Rothmo.com each day to see the Rothconian men&#8217;s miraculous mustachios grow!
Help us raise over our target of €2,000 this year by visiting the site, liking on Facebook, sharing [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_1143" class="wp-caption alignnone" style="width: 470px"><a href="http://www.rothmo.com"><img class="size-full wp-image-1143 " title="Rothmo-Screen-Shot" src="http://www.rothco.ie/blog/wp-content/uploads/2010/11/Rothmo-Screen-Shot2.jpg" alt="Rothmo.com goes live!" width="460" height="346" /></a><p class="wp-caption-text">Rothmo.com goes live!</p></div>
<p>15 mighty men of <a href="http://www.rothco.ie" target="_blank"><strong>Rothco</strong></a> have promised to grow their miraculous mustachios for <a href="http://www.movember.com" target="_blank"><strong>Movember</strong></a> to raise money &amp; awareness for men’s health &#8211; specifically prostate cancer research.</p>
<p>Visit <a href="http://www.Rothmo.com" target="_blank">http://www.Rothmo.com</a> each day to see the Rothconian men&#8217;s miraculous mustachios grow!</p>
<p>Help us raise over our target of <strong>€2,000</strong> this year by visiting the site, liking on Facebook, sharing in your Facebook status, Tweeting, Blogging, emailing it to your nearest &amp; dearest &amp; telling everyone online &amp; offline!!</p>
<p>Thanks in advance for your help &amp; support!</p>
<div style="float: right; margin-right: -15px; "><a href="http://twitter.com/share" class="twitter-share-button" data-text="Rothmo.com | Rothco&#8217;s Movember Site Live!" data-via="Twitter" data-url="http://www.rothco.ie/blog/2010/11/rothmo-com-rothcos-movember-site-live/" data-count="horizontal" data-via="Twitter" data-related=":">Tweet</a></div><iframe src="http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fwww.rothco.ie%2Fblog%2F2010%2F11%2Frothmo-com-rothcos-movember-site-live%2F&amp;layout=button_count&amp;&amp;width=90&amp;action=like&amp;font=arial&amp;colorscheme=light" scrolling="no" frameborder="0" allowTransparency="true" style="border:none; overflow:hidden; width:90px;height:30px;height:25px; overflow:hidden;background-color: none;float:right;margin-left:250px;"></iframe>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Currys &amp; PC World Want To Give You A €15,000 Wedding Present!</title>
		<link>http://www.rothco.ie/blog/2010/09/currys-pc-world-want-to-give-you-a-e15000-wedding-present/</link>
		<comments>http://www.rothco.ie/blog/2010/09/currys-pc-world-want-to-give-you-a-e15000-wedding-present/#comments</comments>
		<pubDate>Wed, 22 Sep 2010 12:41:19 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Rothco Work]]></category>
		<category><![CDATA[Social]]></category>

		<guid isPermaLink="false">http://www.rothco.ie/blog/?p=1031</guid>
		<description><![CDATA[We are helping happy couples win €15,000 worth of technology &#38; gadgets from Currys &#38; PC World as part of our latest promotional idea for client DSGi.
To celebrate the moving in together of the new PC World &#38; Currys ‘2 in 1’ store at Blanchardstown, there’s going to be a wedding ceremony in the new [...]]]></description>
			<content:encoded><![CDATA[<p>We are helping happy couples win<strong> €15,000</strong> worth of technology &amp; gadgets from <strong>Currys</strong> &amp; <strong>PC World</strong> as part of our latest promotional idea for client <strong>DSGi</strong>.</p>
<p>To celebrate the moving in together of the new <strong>PC World</strong> &amp; <strong>Currys</strong> <em><strong>‘2 in 1’</strong></em> store at <strong>Blanchardstown</strong>, there’s going to be a wedding ceremony in the new store, where there will be <strong>€15,000</strong> worth of <strong>Currys</strong> &amp; <strong>PC World</strong> products given as a wedding present to the happy couple.</p>
<p>Are you that very couple? Are you ready for an Electric Wedding?<br />
Enter through <a title="The Electric Wedding" href="http://www.TheElectricWedding.com" target="_blank"><strong>TheElectricWedding.com</strong></a> by midnight on the <strong>4th October</strong>, and you could be walking down the aisle together on the <strong>8th October</strong> with <strong>€15,000</strong> worth of electrical goodies.</p>
<p><strong>See the video below</strong>:<br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="460" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/oWexVaHw1uY?fs=1&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="460" height="385" src="http://www.youtube.com/v/oWexVaHw1uY?fs=1&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div style="float: right; margin-right: -15px; "><a href="http://twitter.com/share" class="twitter-share-button" data-text="Currys &#038; PC World Want To Give You A €15,000 Wedding Present!" data-via="Twitter" data-url="http://www.rothco.ie/blog/2010/09/currys-pc-world-want-to-give-you-a-e15000-wedding-present/" data-count="horizontal" data-via="Twitter" data-related=":">Tweet</a></div><iframe src="http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fwww.rothco.ie%2Fblog%2F2010%2F09%2Fcurrys-pc-world-want-to-give-you-a-e15000-wedding-present%2F&amp;layout=button_count&amp;&amp;width=90&amp;action=like&amp;font=arial&amp;colorscheme=light" scrolling="no" frameborder="0" allowTransparency="true" style="border:none; overflow:hidden; width:90px;height:30px;height:25px; overflow:hidden;background-color: none;float:right;margin-left:250px;"></iframe>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>New campaign for The Irish Times Weekend</title>
		<link>http://www.rothco.ie/blog/2010/05/new-campaign-for-the-irish-times-weekend/</link>
		<comments>http://www.rothco.ie/blog/2010/05/new-campaign-for-the-irish-times-weekend/#comments</comments>
		<pubDate>Mon, 24 May 2010 14:29:10 +0000</pubDate>
		<dc:creator>digital</dc:creator>
				<category><![CDATA[Rothco Work]]></category>

		<guid isPermaLink="false">http://www.rothco.ie/blog/?p=857</guid>
		<description><![CDATA[Here&#8217;s the first TV ad in our new campaign for the lovely people at The Irish Times, which promotes their Weekend edition.
As big fans of the Saturday Irish Times, we see no reason to wait until Sunday to get your weekend reading fix!
Check it out here and watch out for the rest of the campaign, [...]]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s the first TV ad in our new campaign for the lovely people at The Irish Times, which promotes their Weekend edition.</p>
<p>As big fans of the Saturday Irish Times, we see no reason to wait until Sunday to get your weekend reading fix!</p>
<p>Check it out here and watch out for the rest of the campaign, coming soon.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="450" height="253" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=11895163&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="450" height="253" src="http://vimeo.com/moogaloop.swf?clip_id=11895163&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div style="float: right; margin-right: -15px; "><a href="http://twitter.com/share" class="twitter-share-button" data-text="New campaign for The Irish Times Weekend" data-via="Twitter" data-url="http://www.rothco.ie/blog/2010/05/new-campaign-for-the-irish-times-weekend/" data-count="horizontal" data-via="Twitter" data-related=":">Tweet</a></div><iframe src="http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fwww.rothco.ie%2Fblog%2F2010%2F05%2Fnew-campaign-for-the-irish-times-weekend%2F&amp;layout=button_count&amp;&amp;width=90&amp;action=like&amp;font=arial&amp;colorscheme=light" scrolling="no" frameborder="0" allowTransparency="true" style="border:none; overflow:hidden; width:90px;height:30px;height:25px; overflow:hidden;background-color: none;float:right;margin-left:250px;"></iframe>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>When the French lose, the Irish win!</title>
		<link>http://www.rothco.ie/blog/2010/05/when-the-french-lose-the-irish-win/</link>
		<comments>http://www.rothco.ie/blog/2010/05/when-the-french-lose-the-irish-win/#comments</comments>
		<pubDate>Thu, 06 May 2010 10:50:28 +0000</pubDate>
		<dc:creator>catherinef</dc:creator>
				<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Rothco News]]></category>
		<category><![CDATA[Rothco Work]]></category>

		<guid isPermaLink="false">http://www.rothco.ie/blog/?p=806</guid>
		<description><![CDATA[Our clients in Currys Ireland have just launched a cheeky offer in time for World Cup season. They&#8217;re offering up to €100 back on TV purchases when France get knocked out of the tournament.
So we&#8217;ll all have an extra reason to root for everyone else &#8211; as if we needed one.

We&#8217;ve produced a campaign including [...]]]></description>
			<content:encoded><![CDATA[<p>Our clients in Currys Ireland have just launched a cheeky offer in time for World Cup season. They&#8217;re offering up to €100 back on TV purchases when France get knocked out of the tournament.<br />
So we&#8217;ll all have an extra reason to root for everyone else &#8211; as if we needed one.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="243" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/BZ_ksUUrCuE&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="400" height="243" src="http://www.youtube.com/v/BZ_ksUUrCuE&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>We&#8217;ve produced a campaign including this TV ad to promote this offer throughout the tournament.<br />
You can also follow Currys on Twitter @currysireland</p>
<div style="float: right; margin-right: -15px; "><a href="http://twitter.com/share" class="twitter-share-button" data-text="When the French lose, the Irish win!" data-via="Twitter" data-url="http://www.rothco.ie/blog/2010/05/when-the-french-lose-the-irish-win/" data-count="horizontal" data-via="Twitter" data-related=":">Tweet</a></div><iframe src="http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fwww.rothco.ie%2Fblog%2F2010%2F05%2Fwhen-the-french-lose-the-irish-win%2F&amp;layout=button_count&amp;&amp;width=90&amp;action=like&amp;font=arial&amp;colorscheme=light" scrolling="no" frameborder="0" allowTransparency="true" style="border:none; overflow:hidden; width:90px;height:30px;height:25px; overflow:hidden;background-color: none;float:right;margin-left:250px;"></iframe>]]></content:encoded>
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		<title>Vote for the Children! New AIB Better Ireland TV</title>
		<link>http://www.rothco.ie/blog/2010/02/aib-better-ireland/</link>
		<comments>http://www.rothco.ie/blog/2010/02/aib-better-ireland/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 15:20:56 +0000</pubDate>
		<dc:creator>catherinef</dc:creator>
				<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Rothco Work]]></category>

		<guid isPermaLink="false">http://www.rothco.ie/blog/?p=718</guid>
		<description><![CDATA[
Here&#8217;s our new TV ad for AIB to promote their Better Ireland  programme,  which went on air this week.
AIB is once again giving away over €1.8 million to deserving children&#8217;s   charities around Ireland. Each of AIB&#8217;s 182 branches has €10,000 to  give  away to 3 short-listed causes in their [...]]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="450" height="253" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=9574239&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="450" height="253" src="http://vimeo.com/moogaloop.swf?clip_id=9574239&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object><br />
Here&#8217;s our new TV ad for AIB to promote their Better Ireland  programme,  which went on air this week.</p>
<p>AIB is once again giving away over €1.8 million to deserving children&#8217;s   charities around Ireland. Each of AIB&#8217;s 182 branches has €10,000 to  give  away to 3 short-listed causes in their area.</p>
<p><strong><span id="more-718"></span></strong></p>
<p>To make this commercial, we travelled around Ireland filming some of  the winning groups who benefited from funding from the 2009 Better  Ireland Programme.</p>
<p><strong>Credits:</strong><br />
Client: Fiona Curtin, AIB<br />
Creative Director: Damian Hanley<br />
Art Director: Austin Richards<br />
Copywriter: Paddy Treacy<br />
Agency Producer: Barbara-Ann Chaney<br />
Agency Executives: Miriam Hendrick, Cynthia Shinners</p>
<p>Director: Richard Chaney<br />
Production Company: The Pool<br />
Executive Producer: Jake Walshe<br />
DOP: Simon Walsh</p>
<p>Music: Peter Slankster &#8211; Creamy Sonic Studios<br />
Sound: Mutiny Studios</p>
<p>Don&#8217;t forget to visit <a title="AIB - Better Ireland" href="http://www.betterireland.ie" target="_blank">www.betterireland.ie</a> to &#8216;Vote for the Children&#8217; in your local area.</p>
<div style="float: right; margin-right: -15px; "><a href="http://twitter.com/share" class="twitter-share-button" data-text="Vote for the Children! New AIB Better Ireland TV" data-via="Twitter" data-url="http://www.rothco.ie/blog/2010/02/aib-better-ireland/" data-count="horizontal" data-via="Twitter" data-related=":">Tweet</a></div><iframe src="http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fwww.rothco.ie%2Fblog%2F2010%2F02%2Faib-better-ireland%2F&amp;layout=button_count&amp;&amp;width=90&amp;action=like&amp;font=arial&amp;colorscheme=light" scrolling="no" frameborder="0" allowTransparency="true" style="border:none; overflow:hidden; width:90px;height:30px;height:25px; overflow:hidden;background-color: none;float:right;margin-left:250px;"></iframe>]]></content:encoded>
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		<item>
		<title>Lyons puts the Talk into Tea</title>
		<link>http://www.rothco.ie/blog/2010/02/lyons-puts-the-talk-into-tea/</link>
		<comments>http://www.rothco.ie/blog/2010/02/lyons-puts-the-talk-into-tea/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 12:21:56 +0000</pubDate>
		<dc:creator>catherinef</dc:creator>
				<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Rothco News]]></category>
		<category><![CDATA[Rothco Work]]></category>

		<guid isPermaLink="false">http://www.rothco.ie/blog/?p=690</guid>
		<description><![CDATA[We&#8217;re delighted to unveil the first TV ad from the new &#8220;Lyons puts the Talk into Tea&#8221; campaign, called &#8220;Footie Talk.&#8221;


It&#8217;s Rothco&#8217;s first work to launch for Lyons since we started working with this iconic Unilever brand in late 2009. The coming weeks and months will see the campaign continue to roll out, with further [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;re delighted to unveil the first TV ad from the new &#8220;Lyons puts the Talk into Tea&#8221; campaign, called &#8220;Footie Talk.&#8221;</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="450" height="253" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=9290863&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="450" height="253" src="http://vimeo.com/moogaloop.swf?clip_id=9290863&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><span id="more-690"></span></p>
<p>It&#8217;s Rothco&#8217;s first work to launch for Lyons since we started working with this iconic Unilever brand in late 2009. The coming weeks and months will see the campaign continue to roll out, with further TV executions, outdoor and online elements working together to highlight the many topics Irish people talk about over a cup of Lyons tea!</p>
<p>The Rothco team were creatives Rob Murray and Jude Healy; creative director Damian Hanley; client service team Zara Flynn &amp; Richard Carr, and agency producer Margaret Levingstone. The TV ad was directed by Stephen St Leger and produced by Jack Armstrong at H2 Films, with post-production by Windmill Lane and sound by Reelgood.</p>
<p>A huge thanks to our clients Claire Blackadder, Emma Reynolds and Liz Finlay in Unilever.</p>
<div style="float: right; margin-right: -15px; "><a href="http://twitter.com/share" class="twitter-share-button" data-text="Lyons puts the Talk into Tea" data-via="Twitter" data-url="http://www.rothco.ie/blog/2010/02/lyons-puts-the-talk-into-tea/" data-count="horizontal" data-via="Twitter" data-related=":">Tweet</a></div><iframe src="http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fwww.rothco.ie%2Fblog%2F2010%2F02%2Flyons-puts-the-talk-into-tea%2F&amp;layout=button_count&amp;&amp;width=90&amp;action=like&amp;font=arial&amp;colorscheme=light" scrolling="no" frameborder="0" allowTransparency="true" style="border:none; overflow:hidden; width:90px;height:30px;height:25px; overflow:hidden;background-color: none;float:right;margin-left:250px;"></iframe>]]></content:encoded>
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