Check out our new Currys Money Maker campaign, featuring Currys newest invention, the Money Maker!

Director: Luke Franklin
Production Company: Jumper (Fiona Kinsella)
Agency Producer: Babs Chaney
Creative Team: Jude Healy & Rob Murray

Going live this week on outdoor and on-line is a new campaign created by Rothco for the Crisis Pregnancy Agency, who we have been working with since 2006.

This new campaign for the Agency’s ‘Positive Options’ brand aims to raise awareness of the very serious issue of certain ‘disingenuous’ crisis pregnancy counselling information services operating in Ireland.

By highlighting this issue, the Agency aims to raise awareness of the manipulative tactics used by such agencies and promote the availability of free, non-judgemental State-funded crisis pregnancy services.

The 6-sheet copy reads:

This woman has been lied to. She has been made to feel isolated. The information she requested has been kept from her. She has been shown inappropriate images. She has been pressured into doing something she doesn’t want to.

Some call this counselling.

We call it bullying.

These services can be easily avoided. If you’re pregnant and looking for free, non-judgemental support with no strings attached, look for the Positive Options sign, visit your GP or another reputable service.

More information and advice on this issue is available on the new Positive Options Website.

With our AIB ‘Surfer’ ad back on air at the moment, we’re getting lots of questions again about how the ad was made – “were those real waves?” “Was it really made in Ireland?” etc.

The answers are:

“Yes”,

“yes”

and

“You may be interested in the ‘Making of’ mini documentary that we put together when the ad was made last September, featuring director Richie Smyth, world-famous surf photographer/cameraman Mickey Smith, and our star surfer John McCarthy.”

Check it out.

AIB Surfer ‘Making of’