Well, if you’re Utrecht-based design studio Autobahn, you could carve your tweets in Belgian hard stone for the Stone Carved Tweets project!

Engraver Richard Wending along with Autobahn set up a Twitter feed #StoneCarvedTweets (no longer live unfortunately) for one day as part of Amsterdam’s ABC Urban Arts Festival on June 26th. Users were invited to submit messages that would then be physically printed out from a computer, deposited in a real-world inbox & carved in stone by Richard Wending.

Stone carving aint no picnic however & true craftsmanship takes time. The day of the festival proved long enough for only 1 tweet to be carved & at an average estimated carving cost of €1500-2000 per tweet, you’d want to pick your 140 characters carefully…

Surely this approach must give weight to the thought that Twitter, as a medium, is here to stay?

Check out the project here

In the second part of the event, Deirdre Waldron of Agency.com spoke of the need for agencies to embrace consumer insights at all levels within their organisations. She further argued that a winning campaign will be based upon the exploitation of an insight rather than being based upon the mere targeting of a demographic profile. Deirdre presented a recent example of Agency.com’s launch of the Sony Playstation 3 campaign, in which mass excitement was generated to coincide with the launch of the latest PS3 with the help of some strategically-placed giant eggs in Dublin city!

Last but not least, Keith Lacy of Cybercom presented a campaign he had worked on for G-Star Raw. Although well-established in Europe, the Dutch brand had not yet broken the US market and employed Cybercom to assist them in achieving this goal. Cybercom launched a Facebook campaign to coincide with New York Fashion Week and succeeded in generating much excitement and conversation around the brand during this key period in the US fashion calendar year.

It was fantastic to see such a good turnout at Digital Misfitz. As Suzanne Fitzgerald rightly pointed out,by  meeting and sharing knowledge and ideas together, Irish agencies can continue to position themselves as  genuine contenders in the digital sphere.

At a basic level Projection Mapping allows for projected animations to be superimposed over buildings and objects.

Nokia employed a version of this technology in Covent Garden, London for their launch of Ovi Maps Platform in April. Adding an extra dimension by allowing passers by to interact and become part of the projection themselves.

On a far more epic scale Sony used a large scale version of this technology to project  over an entire castle in the UK to promote the new  Iron Man 2 soundtrack.

Projection Mapping is still  quite new and it will be interesting to see how it advances in coming months, watch this space.

@Anywhere at a very basic level converts twitter @ links to links to twitter profiles, e.g. @niall_flynn

Here at Rothco we have opted to add ‘hover cards’ which are essentially small roll over effects that are auto generated via users twitter @ handles.

For all your web masters and developers out there follow these 4 steps to get this live on your site or blog;

1. Register a New twitter App
2. Make Sure to give it read/write access
3. Get your API code (supplied during registration)
4. Copy the following code into the header of your site, replacing ‘xxxxxxxxxxxxxxxxxxxx’ with your API code

Load you blog and all @ addresses will be converted to clickable twitter links, for more info head on over to twitter’s API docs to find out more.

@niall_flynn Signing out.

We blogged back in June about the social network reaching 250 million users and the shift in the age groups of it audience from its original college based audience.

It is staggering to imagine that 100 million users have signed up in just under 6 months and that the audience is still growing.

Today a community wide announcement was made by Founder Mark Zuckerberg outlining the changes to come.

In the main Facebook are acknowledging the fact that privacy is a key grumble from most of its users.

“We’re adding something that many of you have asked for — the ability to control who sees each individual piece of content you create or upload.”

Another major change is removal of regional networks.

“The plan we’ve come up with is to remove regional networks completely and create a simpler model for privacy control where you can set content to be available to only your friends, friends of your friends, or everyone.”

Personally I welcome these changes as privacy online is a huge concern.

As social networks become more embedded in our off-line lives, the ability to retain privacy in both spaces is paramount .

An excellent piece of digital creative, from Sony Ericsson,featuring the finest of retro icons, the space hopper.

The original TV campaign features crowds of people on Space Hoppers.

The digital execution combines a really great twitter link up to a live environment, you guessed it filled with Space Hoppers.

By tweeting the hash tag #pumpt, Chief Hopper will respond in real time by pumping up a Space Hopper just for you.

Check out the video above or visit the Hopper Invasion site.

Please leave your comments below and we will hand deliver them to Thierry Henry.

**UPDATE 10:40 GMT**
The videos are being pulled from YouTube and we are scrambling to get more copies, link to viewable videos in the comments.

**UPDATE 11:10 GMT**
New video now added, HD so you can see the hand in action.

**UPDATE 15:00 GMT**
Andrew our Argentinian Flash Developer was featured on Cadena3 FM to discuss the impact of the event on the Irish people.

For all our Spanish listeners out there you can check it out on Cadena3 FM

The new micro version of the site can be seen if you browse to www.rothco.ie on your iPhone or iPod Touch.

Windows 7 is being heralded as a huge success with sale figures exceeding Vista by 234% according to the windows team blog