An excellent piece of digital creative, from Sony Ericsson,featuring the finest of retro icons, the space hopper.

The original TV campaign features crowds of people on Space Hoppers.

The digital execution combines a really great twitter link up to a live environment, you guessed it filled with Space Hoppers.

By tweeting the hash tag #pumpt, Chief Hopper will respond in real time by pumping up a Space Hopper just for you.

Check out the video above or visit the Hopper Invasion site.

At Rothco we are in the communications business and we promise to communicate the feelings of the Irish public to Thierry Henry.

Please leave your comments below and we will hand deliver them to Thierry Henry.

**UPDATE 10:40 GMT**
The videos are being pulled from YouTube and we are scrambling to get more copies, link to viewable videos in the comments.

**UPDATE 11:10 GMT**
New video now added, HD so you can see the hand in action.

**UPDATE 15:00 GMT**
Andrew our Argentinian Flash Developer was featured on Cadena3 FM to discuss the impact of the event on the Irish people.

For all our Spanish listeners out there you can check it out on Cadena3 FM

We have just launched our new version of the site, tailored for all you iPhone users.

The new micro version of the site can be seen if you browse to www.rothco.ie on your iPhone or iPod Touch.

An excellent piece of video from the guys at Waterloo Labs part of engineerawesome.com

We recently blogged about the launch of windows 7, Apple have coincided this with the launch of a new set of Mac versus PC ads.

Windows 7 is being heralded as a huge success with sale figures exceeding Vista by 234% according to the windows team blog