
Lots of the Rothco team attended the second OFFSET creative conference held in the Grand Canal Theatre here in Dublin at the weekend. Here are some of our highlights from what was overall an inspiring, positive, and superbly hosted event – a great moment for the Irish creative industry and a credit to the organisers Bren B, Richard and Peter.
James (Creative):
“Hearing a design super hero like David Carson speak about his process & work. Then getting the chance to meet him & have a casual chat about creativity & the creative process. Here’s a guy we all studied in design college showing his process (warts & all) & walking us through his creative ideas. Priceless.”
Stephen (Art Director):
“Brilliantly run event. World renowned speakers paired with a stunning venue and a great crowd made it an unforgettable atmosphere. Truly inspiring. Gives someone who is in the creative business validation that what they are doing can make a difference, no matter how small.
Only quibble would be – not enough Irish creatives.”
Cherie (Producer):
“The venue was immense! (Except for the 3 euro small bottles of water!)
Alan Clarke – Illustrator was brilliant and really entertaining. He held the attention of the audience so well – may have been something to do with the smoke machine he had
He’s nuts, in a great way and his illustrations are strangely beautiful…The Darklight Lunch session on Sunday was perfect. A really nice way to sit and enjoy your lunch and take a little break for the brain…”
Alexis (Digital Creative Director):
“I found Poke’s work showed really well how a very simple idea and mechanic work very well in digital. But I was disappointed that a man of George Lois’ stature neglected to answer a question about Art Directors in digital.”
Rachel (Copywriter)
“I saw Gary Baseman on Friday who I thought was great fun, he just goes anywhere with his creativity. I loved how he has all this video of him taking his ‘Toby’ character all over the world and as yet has no idea what he’s going to do with it.
Poke were also good, brilliant innovations in the use of Twitter, YouTube – you really get the sense they’re striving to come up with completely new ways of doing things rather than just good campaign ideas.”
My own best bits included the quirky ‘circular’ presentation by graphic designer turned artist Daniel Eatock on Friday (will definitely be checking out his show at Monster Truck until the 23rd October) and of course legendary ad-man George Lois who entertained a packed house both for his talk on Saturday and Q&A discussion on Sunday. I also thought that Aiden Grenelle from Image Now and photographer Linda Brownlee’s lectures gave great representations of our own Irish creatives.
Bring on Offset 2011!