One of the key trends for 2012 is that consumers are doing a lot more research online for all purchase decisions, C&A are bringing the research data back into the store and attaching it directly to a product, assuring the consumer that they are making the right purchase decision.

C&A Brazil - Like counter on clothes hanger

The campaign video is in Portuguese but still worth a look.

This is a real house in my neighbourhood.

It’s another cold, wet and windy morning this morning, but if you happen to see any brave souls shaking buckets throughout the day, please reach deep in those pockets. Your donations help Fan the Flame by allowing the Special Olympics continue to provide sporting opportunities for 11,000 athletes throughout Ireland. If you can’t be tempted to leave the house or are too busy to nip out of the office, you can donate online, www.specialolympics.ie/donate
Your help means bucket loads!

#Fan The Flame is a never ending engagement campaign which will give everyone on the island of Ireland the opportunity to help our Special Olympic Athletes achieve their Olympic dreams in 4 years.

Click here to see full article

It’s well worth a view of the full list of the Integrated Campaigns honorees and nominees including great case studies from Old Spice, Amex and KLM. Click here for full list

More than half a million people will attend the next Special Olympics in LA in 2015. The event celebrates the capabilities and achievements of those with intellectual disabilities, whilst striving to nurture acceptance and inclusion through sport. We are grateful to have the opportunity to be involved in this and to have created a campaign that we are so proud of.

Our campaign is 90% driven through social media and encourages people to ‘Fan the flame’ of the Special Olympics. There are many ways that individuals, organisations and businesses can do this such as volunteering, donating or providing morale support.

Born from our modest scribbles and doodles of Olympic torches overlapped by buckets and Facebook symbols, the finished ‘Fan the flame’ icon represents a strong symbolic message. Sahra O’Neill (Marketing Communications and Fundraising Director of the Special Olympics) told us that using the torch as a symbol sets them apart from other charities and the campaign is something she is very excited about;

“We plan to use it as our message for next 4 years to build momentum to get the whole nation behind the games.”

One part of the campaign is to encourage people to change their social media avatars to the ‘Fan the flame’ icon. By doing this, sharing and passing on this message, members of the public and organisations are fanning the flames of the Special Olympics and raising the event’s public profile.

Athletes competing in the Special Olympics train for four years before they get to fulfil their dreams. We want to honour their dedication with a campaign that supports them right up to 2015 and that generates mass public involvement. By using social media as a communication platform, we have created a wide reaching tool that fundraisers can use over the coming years.

We encourage all of you to help this campaign grow into the movement that we envisage. Please fan the flame for the Special Olympics in whatever way you can and pass on or share the word with the enthusiasm it deserves.

The torch part of the icon can be altered to suit the event it is promoting.

Ciara’s ’standard back from hols’ gift (SWISS Lindt chocolates – a small box, might I add) did not fully reflect the esteem that her colleagues held her in nor the effort they went to, to ensure her return to Rothco was memorable.

Also, we’re asking that you change your profile pic with the attached for at least the next 24 hours to drive awareness for the campaign.

Absolutely appreciate it & every tweet/post/mention more than helps!!!!!