Rothco Blog

Ovi Developer Day Dublin

Ovi Developer Day Dublin

Yesterday saw the first of Nokia’s new developer days, focused around generating content for the ovi store.

The event was held in the Radisson Blu Hotel in Dublin yesterday evening, the event was specifically targeting Irish developers and localised Irish content for the Nokia app store ovi launched in early 2009. A focused digital campaign has been driving traffic and sign-ups to the store and Nokia boast that the ovi is just shy of 1 million downloads a day.

The event featured speakers from Nokia Ireland including Shane O’Brien and Sian Gray. Nokia Finland speakers were Benjamin Roszczewski and Sammi.

The Nokia offering is excellent for developers wishing to widen their reach and generate a secondary or primary income from apps sold on the Nokia store.

Apps sold on ovi can be purchased via Premium SMS rather than the credit card payment model of the Apple App store. Allowing SMS and non credit card payments opens up an entirely separate market of otherwise untapped app purchasers. For a developer this opens a huge market of clients to sell and tailor apps to.

In comparison to the iPhone development platform and cycle, ovi has an offering for developers with skill sets ranging from traditional Java for mobile, Symbian, and other more html centric developers using web kit, java script and css.

Form my own point of view I felt there would be huge scope for any level developer to wet their feet in app development, either for their own personal skill set development or as a revenue stream.

For more details on development info head on over to forum.nokia.com.

For any of you not yet on ovi, head on over to ovi.com, where you can back your contacts online and get some really great apps for your phone, regardless of how new or shiny it is.

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Seasons Greetings from Rothco

Seasons Greetings from Rothco

Here at Rothco we are ‘wrapping’ up for Christmas and looking forward to a well earned rest.

We would like to take this opportunity to wish our clients, staff and friends a Merry Christmas, and a prosperous 2010.

Pembroke and I will be back in January with more to keep you entertained.

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Facebook to Change Privacy Policies

Facebook announced today that its user base has risen to 350 million.

We blogged back in June about the social network reaching 250 million users and the shift in the age groups of it audience from its original college based audience.

It is staggering to imagine that 100 million users have signed up in just under 6 months and that the audience is still growing.

Today a community wide announcement was made by Founder Mark Zuckerberg outlining the changes to come.

In the main Facebook are acknowledging the fact that privacy is a key grumble from most of its users.

“We’re adding something that many of you have asked for — the ability to control who sees each individual piece of content you create or upload.”

Another major change is removal of regional networks.

“The plan we’ve come up with is to remove regional networks completely and create a simpler model for privacy control where you can set content to be available to only your friends, friends of your friends, or everyone.”

Personally I welcome these changes as privacy online is a huge concern.

As social networks become more embedded in our off-line lives, the ability to retain privacy in both spaces is paramount .

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Hopper Invasion

Hopper Invasion

An excellent piece of digital creative, from Sony Ericsson,featuring the finest of retro icons, the space hopper.

The original TV campaign features crowds of people on Space Hoppers.

The digital execution combines a really great twitter link up to a live environment, you guessed it filled with Space Hoppers.

By tweeting the hash tag #pumpt, Chief Hopper will respond in real time by pumping up a Space Hopper just for you.

Check out the video above or visit the Hopper Invasion site.

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Have your Say and we’ll hand deliver it to Thierry Henry

At Rothco we are in the communications business and we promise to communicate the feelings of the Irish public to Thierry Henry.



Thierry Henry Have Your Say

Thierry Henry Hand Ball

Please leave your comments below and we will hand deliver them to Thierry Henry.

**UPDATE 10:40 GMT**
The videos are being pulled from YouTube and we are scrambling to get more copies, link to viewable videos in the comments.

**UPDATE 11:10 GMT**
New video now added, HD so you can see the hand in action.

**UPDATE 15:00 GMT**
Andrew our Argentinian Flash Developer was featured on Cadena3 FM to discuss the impact of the event on the Irish people.

For all our Spanish listeners out there you can check it out on Cadena3 FM

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