BMW ‘Retro’ Projection Mapping
Following on from a previous post on projection mapping a fantastic example from BMW in Singapore.
iLove iPad
Digital Misfitz took place in the Science Gallery last night. This sold-out event saw Colm Grealy of Digital Reach Group provide commentary on, amongst other things, recent emerging trends in mobile technology. Colm spoke of the increasing influence of mobile technology and described the revolutionary and exciting new advertising platforms it brings with it. The Apple iPad has already sold two million units in the US alone and at last count, queries regarding the new device represented 0.8% of all internet searches; a staggering statistic considering its young age. As competitor devices to the iPad arrive in its wake, many with similarly exciting technical capabilities, myriad creative opportunities await. Although the iPad doesn’t officially launch in the Irish market until mid July, Colm brought two iPads to the event, which we all took delight in testing at the end of the talk. Apple Store be warned – given the fact that a total of only 150,000 units will arrive on these shores this year, you can expect lengthy queues snaking outside your shopfronts in July.
Lexus Dark Ride
Site of the Month for @fwa is ‘Lexus Dark Ride‘ a video based micro site launching the new Lexus CT 200h.
Personalised beer or cheap beer? You decide!
We came across this rather groovy ‘pimp your beer’ initiative called Your Heineken.
“What a nice gift to receive,” we thought.
Because we are a curious lot, we asked our audience of beer lovers on our ‘Ask The Audience’ panel:
“If you were to receive them as a gift, which would you rather
A) 6 customised Heineken bottles or
B) 18 standard issue Heineken bottles, at a cheaper price?”
New campaign for The Irish Times Weekend
Here’s the first TV ad in our new campaign for the lovely people at The Irish Times, which promotes their Weekend edition.
As big fans of the Saturday Irish Times, we see no reason to wait until Sunday to get your weekend reading fix!
Check it out here and watch out for the rest of the campaign, coming soon.
