(Alexis (Digital Creative Director) beat our elusive Creative Director Damian to publishing the next post in the How to get started in advertising series…He spends a great part of his day at his PC, and has given the subject a fair bit of thought of late, writing an article for the Digital Times and preparing for tonight’s Portfolio Night event).
Some might ask what exactly is a digital creative. We know what an Art Director or a Copywriter is. And we know what a Web Designer is.
The Digital creative is a relatively new and evolving breed, and in its current form is somewhere between the three. You need a solid mix of skills encompassing idea generation, design, technical know how and – if not proper writing skills – at least the wherewithal to distil a message to fit the limited character count usually afforded by digital vehicles.
If you’re considering a move into digital advertising, there’s a very good chance that your background is either in web design or art direction.So you’ll not only need to demonstrate the skills inherent to your speciality, but also that of the other. i.e. a web design graduate will need to prove their design skills AND their concept generation skills.
Alexis Bouckaert recently joined us as Digital Creative Director (well it’s been over 2 months actually, so we thought we’d better officially announce it before he becomes part of the furniture round here!).
Our clients in Currys Ireland have just launched a cheeky offer in time for World Cup season. They’re offering up to €100 back on TV purchases when France get knocked out of the tournament.
So we’ll all have an extra reason to root for everyone else – as if we needed one.
We’ve produced a campaign including this TV ad to promote this offer throughout the tournament.
You can also follow Currys on Twitter @currysireland
