Brendan Foley, a former Rothconian and friend has released his second book. We wish him all the very best with it.

During the 6 Nations, O2 brings supporters closer to the team with activations like “give your team-talk to the Irish team” and “bring back the roar”.

For the 2011 Rugby World Cup, the team will be on the other side of the world.

So we brought supporters and players together before the Rugby World Cup.

We asked Brian, Paul and Jonny to take the game to the Irish people and asked them to join them in an impromptu game of rugby.

The campaign is further evidence that O2 is a brand that participates in Irish rugby and comes at its sponsorship from fresh angles, taking every opportunity to bring players and supporters together.

The new Heineken ad ‘Gorgeous’ brings back the King’s ‘Bosa Nova Baby’ to our screens with a 2011 remix.

Created by Irish agency Rothco, ‘Gorgeous’ is the sequel to Heineken’s Brief Encounter TV ad.
With so many heading out of the country on holidays at this time of year, it’s apt that all the action takes place in an airport. The plot is simple,- girl meets boy – girl thinks guy is a bit of a creep so girl meets other guy.
Although the second guys needs the help of Heineken and some lipstick to break the ice.

Warning, this Elvis track is pretty catchy – might be one to stick on your ipod for your travels!

Rothco are looking for the greatest and most creative minds to fill our internships. Applications are now open until August 15th.

Well done to our friends in Frontline Defenders (the international foundation for the protection of human rights defenders) for making a bold statement on page 5 of the Irish Times today.

To sign the petition visit: Frontline Defenders Bahrain Petition