Go Maynooth

November ushers in the first of many Open Days at NUI Maynooth and to kick-off the student recruiting season, we are launching the next installment of work for NUI Maynooth – Ireland's University Town. The series of online videos take inspiration from NUI Maynooth's long track record of academic excellence, their impressive list of Alumi and raft of leading professors. Produced at Piranha Bar and drawing on the expertise of rock star illustrator Chris Judge and Director Richard Chaney we are delighted to share this campaign and hope you enjoy.

Move To Get More

Sometimes a small move can make a big improvement in your life. The turtles in our story know this. One day, our turtles discover cycle helmets washed up on the beach. They turn out to be the perfect addition to their shells, allowing them to do things they couldn't before: high diving, surfing and even avoiding the hazard of falling coconuts. The helmets enabled them to do things. The new plan from O2 does the same. Make the small move to this plan and because you get more, you can do more.

Team Talk

As part of the O2 ‘Be the Difference’ sponsorship campaign, we wanted to demonstrate that people’s support is vital to the Irish Rugby team; it really does make the difference. As official sponsors of the Irish team, we gave supporters the chance to show their support directly to the team with giving their own Team Talk, so their words could be the difference in getting them over the line. Supporters uploaded their Team Talks, with their words of encouragement to the bethedifference.ie There were thousands uploaded, and the results ranged from hilarious, to emotional, to bizarre, to incredibly inspiring. Team Talks were viewed by the team before each game, and chosen videos were played on the big screens before and during the match. The campaign was supported by Print, Radio and Online, and has been recognised on a global stage, taking home a Cannes Lion.

Now Is Good

We wanted the communications for 98fm to lift the moods of the people in Dublin. We wanted people to feel good instantly. It's what 98fm, as a radio station is all about.

We used a Mexican talking seal to do just that…..and why not! He makes right now good by encouraging all he meets to 'Do it Now'.

Surfer

The AIB 'Surfer' TV ad (60 second version) features AIB customer and real-life surfer John McCarthy. It shows John surfing the wave known as 'Aileens' off the cliffs of Moher in Lahinch in September 2008. The ad was directed by Richie Smith.

Horse Breeder

This advert features real AIB customer and horse breeder Dermot Cantillon. The ad was shot in 2007 in Kentucky and was the first of our AIB customer stories. The 60 second ad follows Dermot as he travels to the auctions in Kentucky every year to realizing his dream of owning his own farm in Ireland.

Cheat On Your Car Once a Week

We needed to recruit car drivers. Dubliners are very attached to their cars, and we needed a compelling reason to get them to break their habit, to leave the car behind.

So we launched the ‘Cheat On Your Car’ campaign; we knew we couldn’t be a replacement for the car, we just wanted to be a supplement to the car. We wanted to convince Dubliners to consider the bus, it’ll spice things up, you can be more social, go for a drink after work, get to work quicker, get home quicker to see the kids, and because the bus is such a cheap date, you’ll even save money. The integrated campaign went live in May of 2010 and consisted of Outdoor, Radio, Press, Ambient, Online Advertising and a Facebook page in which hundreds of people uploaded their stories of cheating on their cars with the bus.

Puts the Talk into Tea

Everybody knows that tea and talk have long gone together. That when friends meet up or someone comes to visit, you put the kettle on, make a cuppa and have a good chat. So an advertising campaign that tells people that having a cup of Lyons gets you talking makes perfect sense. But we wanted to take it even further. What if we told people that tea and talk are associated because, before we sell it to you, Lyons actually puts the talk into the tea. Puts in the Gossip and Girl Talk. The Golf Stories and Football Facts. The conversations about the weather and what you did at the weekend. A series of TV, radio and outdoor ran under this concept and the series of ads was a shark award winning campaign.

Heineken - Brief Encounter

Heineken's latest brand ad tells the story of a universal beer moment and highlights the Heineken drinker's ability to open their world to new and different experiences. In 'Brief Encounter', our lead character refuses to give up his Heineken and it leads to a somewhat intimidating situation. It's an unexpected experience that will be retold later with great excitement to his friends.

That's what this ad is about creating a great Heineken story.

Migration

Over a 12 month period two campaigns were created to take one of Ireland’s best known and loved Insurance brands ‘Hibernian’ and migrate it to its new global progressive and dynamic owner Aviva. A phased strategic approach was employed. We needed to provide reassurance and rationalise the name change.

Phase one of the campaign, ‘We’ve seen it all’ conveyed the story of Hibernian since 1908 and the journey of the nation.

Phase two built an emotional connection between Irish consumers and the Aviva brand – it gave consumers a rationale as to why moving from Hibernian Aviva to Aviva was a good thing.

Electric Wedding

We needed to create a buzz around the new Currys and PC World 2 in 1 store. The idea of two stores coming together as 1 lead to our idea of holding a live wedding in-store.

We created a digital campaign that included; a new promotional website, an online video, online advertising, a boards.ie competition and use of social media to find the lucky couple in less than ten days. The couple were married in–store and received €15,000 worth of electrical goods from Currys and PC World as a wedding present!

Currys - No Profit Event

The challenge
To make the Curry's sale stand out in a sector soaked in sales.

What was the idea?
Rather than simply announce 'SALE!" which everyone is bored of, we re-packaged an ordinary sale brief into an idea that would stand out – The Curry's No Profit Week. It's still a Sale – just not as you know it.

Results
The huge increase in sales year on year spoke for themselves. Double digit sales growth. (we're not allowed say exactly) Not only did sales rise but the campaign has gone some way to putting Currys on the map as selling not only TVs and Laptops, but also cookers, fridges and washing machines. Job Done.